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How To Write Your Welcome Email Sequence With Free Templates
Just about all professional bloggers will tell you that in order to be successful as a blogger, you have to create and build your own email list. Not only that, you’ll actually have to keep in touch with them (don’t worry, I’ve got you covered with my free Welcome Email Sequence Templates!). It’s an absolute must, especially if you’re planning to monetize your blog. Your email subscriber list is your bread and butter when it comes to reaching your readers and your customers. If you’re feeling lost when it comes to exactly how, this post is going to help you get started.
Why You Need An Email List
If you’re new to blogging you may not even understand why you need an email list. After all, there’s so much else you’re focusing on just to get your blog off of the ground, why add one more thing to the mix? Actually, growing your email list should be your #1 priority. Without a way for your audience to sign up for your list, you’re almost wasting that valuable traffic that you’re working so hard to get to your blog.
1. Builds Reader Loyalty
There are literally 2 million blog posts published in the Blogosphere every single day. That means your blog can easily get lost in the sea of posts. If you’re lucky enough to get people checking out your content, grab them while they’re interested. If you get them on your email list, you can easily bring them back to your blog in the future.
2. You Own Your Email List
When you get subscribers on your email list, your taking control of the future of your blog and business. Even if you have a ton of followers on Pinterest, Facebook, Instagram or Twitter, you have no control over that content or platform. Social media platform algorithms change regularly, so at any moment you could lose your valuable audience. Why? Because you don’t own those platforms. If they disappear tomorrow, where will that leave your connection with those followers? That’s why you need to build your email list. You own that list and use it stay connected with your audience, even if those other options fail.
3. Subscribers Become Customers
If you want to monetize your blog, every one on your list is a potential customer. The people that sign up for your list already love your content or they wouldn’t have signed up. When you monetize, your email list will be your #1 source for paying customers. Once you build a strong connection through your nurturing your list with helpful emails, your subscribers will appreciate the opportunity to buy your helpful products and services.
How To Get Started
Now that you understand why you need an email list, let’s go over how to get started with building your own subscriber list.
Choose Your Email Marketing Tool
A lot of beginners start their list with MailChimp, simply because it’s free. The problem with MailChimp is there’s a steep learning curve when it comes to setting up email sequences that are sent automatically to your list. Also, your options are limited for the visual layout of your emails. In my opinion, there are only two email marketing tools that will give you everything you need to be successful at building and nurturing your email list.
MailerLite or ConvertKit
For beginners, I highly recommend using MailerLite as your email marketing tool. It’s free to use for your first 1,000 subscribers and you have access to all of their awesome marketing tools from Day 1. MailerLite
makes it easy to create customized Pop-Up forms, Embedded Forms and Landing Pages for collecting subscribers. You’ll even get access to pre-built templates and drag-and-drop blocks, making it simple for you to get started in a matter of minutes. They also have guides and video tutorials that will walk you through every step. Get started with MailerLite here.
What About ConvertKit?
That being said, I have to also mention ConvertKit, since I’ve used them for my email marketing for the last 3 years. Although I am in the process of moving everything over to MailerLite, ConvertKit deserves a serious shout-out because without it, I wouldn’t be where I am today. ConvertKit
was built by bloggers, for bloggers, so they know what you need to build and nurture your email list. However, MailerLite seems to have modeled their service on that of ConvertKit and improved on it. With the free plan for your first 1,000 subscribers, you’ll save big over ConvertKit’s $29.99 monthly price tag. If you want to try out ConvertKit, you can sign up for a one-month free trial here
, to see if you think it’s worth the monthly fee. So why did I choose ConvertKit over MailerLite in the beginning? I just didn’t know MailerLite existed. Once I found out about them, I had to test-drive their service on my other blog to make sure it fits the bill for my needs. It absolutely does at a much lower cost. There are a ton of valuable features included with both MailerLite and ConvertKit, not available with other email marketing tools. Here’s what you can accomplish with either of these tools:
- Create email sequences and sales funnels
- Tag subscribers by interests, link clicks, etc.
- Deliver your freebies with ease
- Double opt-in on or off
- Create RSS feed campaigns to send blog post updates automatically
- Landing Page templates
- Ability to segment your list and clean up inactive subscribers
- Track the stats of open rates, click rates, etc.
- A/B testing
So, which one should you choose? Even though I have nothing negative to say about ConvertKit, save yourself some money and go with MailerLite. You can’t beat their user-friendly dashboard, the extra customization options for your emails and the pricing.
Create Your Freebie
Once you’ve chosen your email marketing tool, you’ll need to give website visitors a reason to sign up for your email list. Yes, you can offer them the opportunity to “join your newsletter” or “sign up for free tips”, but if you really want to entice an email sign-up, make it worth their while.
Create An Opt-In Freebie
If you want to really increase your email sign-up conversion, create an Opt-in Freebie for your audience. What’s an Opt-in Freebie? It’s an exclusive resource or piece of content that you’ll give your readers in exchange for their email address. Your opt-in freebie should:
- Resonate with your audience and offer a solution to a common pain point
- Be easily consumable (a quick fix)
- Offer value (something they might pay for elsewhere, that you’ll give them free)
Your opt-in freebie should be valuable, but that doesn’t mean you have to spend a ton of time creating it. You can use Canva
to create a professional, branded PDF download to use as your freebie. What should you offer?
Cheat Sheets, Workbooks, Planners, and Guides are all great options for your opt-in freebie and shouldn’t take much time to create. If you sell your own products, you could also offer an exclusive discount on their first purchase or a free sample. Recently, my coaching client over at MillenniJenni
created Reward Coupons for parents to give to their kids for completing chores. This is a perfect example of how to get creative and offer something of value to your subscribers. Check out her landing page for the Reward Coupons here
(and sign up if you’re interested in awesome parenting tips for millennial moms!). It can be anything that your readers will find valuable enough to give up their email address.
Create Your Welcome Email Sequence Collecting an email address is great but if you neglect to use it, you’re missing out on a huge opportunity to connect with your audience. Creating a Welcome Email Sequence that is automatically delivered to your new subscribers is the perfect start to your email marketing strategy. Welcome emails have an open rate around 58% – much higher than most emails – so you want to make the most of what you deliver in your Welcome Email Sequence.
You’ll want to create 5 – 7 emails for your sequence and pack value into each and every one of them. These emails are your chance to:
- Introduce yourself and your blog
- Get readers to join you on your favorite social media platforms
- Build a personal connection with readers
- Gain your reader’s trust and confidence in your brand
- Find out what your readers need from you
- Share more content to keep them returning to your blog
Welcome Email Sequence Templates
If you’re still not sure exactly what to include in these emails, I’m going to make it easy for you! I’ve created Welcome Email Sequence Templates that will guide you through the process of creating your own sequence. Download the Welcome Email Sequence Templates now. These templates will help you craft a Welcome Email Series that will establish you as an expert, get subscribers engaging with your content and social media accounts and give you valuable insight into what your audience needs from you and your blog. Feel free to cut, paste and fill in the blanks, or use these templates as a loose guide for brainstorming your own valuable Welcome Email Series. Just keep the following in mind:
- Keep emails short and to the point. Too much text will lose your reader’s attention and cause them to miss your main objective.
- Each email should instruct your reader to take action, but limit the CTA’s to one or two. More than that will be overwhelming and will cause readers to take no action at all.
- Get readers excited about your blog – share your enthusiasm for your content.
- BE YOURSELF!!
I hope you found this post helpful for getting started with building your list and creating your Welcome Email Sequence. If you have any questions or feedback, share it in the comments below. I’ll be sure to answer. If you haven’t already, be sure to join the Next Level Bloggers Facebook group. It’s an awesome community of like-minded bloggers interested in building successful and profitable blogs. Hope to see you there! Until next time, Happy Blogging!
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