A Blogger’s Guide To Mastering The Power Of Twitter

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A Blogger’s Guide To Mastering The Power Of Twitter

Are you a blogger or brand that still doesn’t use Twitter to connect with your audience? With almost 1 billion registered users, and over 500 million tweets sent out per day, it’s safe to say you’re missing out on a ton of potential traffic and leads.

What’s Stopping You?

So why aren’t you using Twitter?  Are you intimidated by the fast pace of Twitter, and wondering how you could possibly use it effectively to drive traffic to your blog ?

Trust me, I get it.  It wasn’t long ago that I felt just like you.  I had no desire to get to know Twitter.

In fact, I thought Twitter was something for teenagers to keep up with pop-culture.  Frankly, I had no desire to have my cellphone blowing up with notifications about what Taylor Swift was seen wearing.

After seeing Twitter follow and share buttons on all of the best blogs, I knew I had to be missing something.

Soon after I started a Twitter account, and I haven’t looked back since.  Today, Twitter is responsible for roughly 25% of my website’s traffic!

Of course, that didn’t just happen by signing up for a Twitter account.  Like any other social media platform, it takes learning how to use it effectively and developing a strategy.

A Blogger’s Guide To Mastering The Power Of Twitter

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Twitter Statistics

My business isn’t the only one that  benefits by using Twitter.  Check out some of these statistics before counting Twitter out of your social media marketing strategy.

As of May 2017, Twitter reports that 66% of users have discovered a new small to medium sized business on Twitter.

Even more impressive, 94% of users plan to buy from a business they follow, and 69% of users have bought from a business because of something the saw on Twitter.

Those numbers blew my mind, so if those numbers get you excited, too, it’s worth your time to get acquainted with Twitter.

  Once you understand how Twitter works and how to maximize it’s potential, you’ll wonder how you ever survived as a blogger without it.

So, what does it take to be successful on Twitter as a blogger or small business?

[ctt template=”5″ link=”71elS” via=”yes” ]New to Twitter? Get this Twitter Made Easy Guide & crush Twitter like a Pro! #twittertips[/ctt]

Your Twitter Profile

Setting up your Twitter account and profile seems easy enough, and it is, but use your account and profile settings to your advantage.

Twitter Handle

Your Twitter handle is your username preceded by the @ symbol.   Your @handle must be unique, can be any combination of letters, symbols, and numbers, and you have 15 characters to work with.  Don’t get too crazy with your @handle,  it’s how you’ll be known and found on Twitter.

The right Twitter handle can go a long way.  Try to get as close to your brand name as you can, or at least close to the usernames you use on other social media platforms like Instagram & Pinterest, for consistency.  For instance, my Twitter handle is @next_levelblog.

Profile Picture

Your profile picture should be 400 x 400 pixels and ideally, the same photo you use on your other social media accounts.

This is especially important if you’re new to Twitter, so your Facebook and Pinterest followers will recognize your brand and follow you on Twitter, too.

ProBound Tip

If you have a logo for your blog that you are using to brand your business, do some A/B testing with using it as your profile photo.

I have tested this myself, and when I used a personal photo, my new-follower rate dropped!

Yes, people do want a personal connection with brands, but apparently some are more comfortable with following a business, when the logo is used.

Your results may be different, but it’s worth testing out if you’re selling a product or service.

Cover Photo

Your cover photo is pretty much your personal billboard and should be treated as such.  

You can draw attention to anything you want here, and it’s a great place to put your logo if you decide to use a personal photo for your profile picture.

 Twitter recommends a cover photo size of 1500 x 500, and Snappa is a great tool for creating a stand-out cover photo.  They offer predesigned templates that are ready for your customization.  Their templates even account for the “invisible area” of the photo, as seen in gray below.  You can read more about this in Snappa‘s blog post The Perfect Twitter Header Size For 2017.

The Practical Guide To Using Twitter Effectively

Your Twitter Bio

Your bio consists of only 160 characters so don’t waste them!

What do you want Twitter users to know about you and your brand?  Think about your blog or brand, and a few of your hobbies.  Don’t bother with hashtags in your bio, but use keywords so your bio is searchable.

ProBound Tip

Add a link to your website in your bio.  Yes, there’s a separate field for your website’s url, but why not drive your new Twitter followers to a cool opt-in and collect their email address? Or what about straight to your About Page, so they can learn more about you and your blog?

[ctt template=”5″ link=”AKUMc” via=”yes” ]Hey Bloggers! Try adding a link in your Twitter bio to a cool optin offer from your blog. #TwitterTips[/ctt]

Color Scheme

Twitter allows you to customize the color scheme of your profile and feed.  You can choose from several colors or enter a hex code  to match your branding.

This feature is available on the desktop version of Twitter only, found in your Profile Settings.

Using Your Twitter Account

Now that you’ve set up a great profile that let’s the world know who you are and what your blog’s about, there’s a few things you should know about being engaged on Twitter, and how that engagement will effect your success.

Following on Twitter

Just like any other platform, when you follow a user on Twitter, that user’s tweets will start showing up in your feed.  But because Twitter moves so fast, you won’t see everything posted by your followers, especially once you’re following hundreds, or even thousands, of followers.

Thousands? Yes, following thousands of users is not uncommon, depending on the popularity of your account.  You can follow up to 1,000 people a day, and up to 5,000 total, until your follower ratio improves.

I suggest following 100 (relevant) people a day for the first 30 days.  Don’t worry, many of them will follow you back, and you’ll have a healthy number of people to share your content with.

Finding Twitter Accounts To Follow

Twitter makes it easy for you to find relevant accounts to follow.  Follow people and businesses related to your niche, influencers, and, of course, other bloggers.

You can search by keyword, by hashtags, by Twitter handle, by name, and even by phone number.  Once you start typing in the search box, Twitter will start making suggestions.  Remember the tips I gave you about your profile?  This is one of the benefits of those tips – making it easy to find you.

Twitter will also make recommendations on who you should follow, offering suggestions similar to others you already follow.  Their suggestions improve over time and become eerily intuitive.

ProBound Tip

Find a competitor in your niche and go to their profile.  Check out who they are following and chances are, many of them will be of interest to you, too.

You can also do the same with their followers, since they’ll probably be your target market.  If they’re interested in your competitors content, maybe they’ll be interested in yours, too.  You’re welcome 🙂

Getting Followers On Twitter

Providing great content, using hashtags, getting retweets, and including a Twitter follow button on your website will all influence how quickly your number of followers will grow.

What’s great about Twitter is that once you follow someone, they will usually follow you back. Which means, if you follow my earlier advice of following 100 users a day, you’ll have 1,000 followers in no time!

Creating Content For Twitter

Even though it’s fairly easy to gain followers on Twitter, it’s still important to provide great content.  If your tweets are spammy or full of You, You, You  content, you’ll quickly find those valuable followers dwindling.

Mix up your content! With all of the new accounts you’re following, you should be coming across a ton of content worth sharing.

Most blogs have a Twitter share-button on their posts, so be a team-player and share that awesome article you just read with your Twitter followers.

Of course it’s perfectly fine to share your own content, that’s the point of all this, right?  Just mix it up.  I suggest no more than a third of your tweets should be your own blog content.

What’s A Tweet?

A tweet, put simply, is any message posted on Twitter, and can contain text, images, gifs, or video.

Twitter allows only 140 characters of text for  a tweet. Because you have a very limited number of characters, you’ll have to learn to convey your message with very few words.

In fact, the magic number for a tweet is around 100 characters, which leaves room for retweeters to add their input.

This may take some getting used to, but with a little practice, you’ll be a Tweeter in no time.

Personally, my tweets consist of an image with text overlay, and use my 140 characters to share my link, hashtags, and a call to action.  I also include Twitter handles of accounts that retweet (more on that later in this post), for maximum exposure of my content.

Twitter Images

Images used in tweets should be rectangular and the recommended size is 440 x 220. Using images in your tweets is essential to getting noticed on Twitter.

In fact, using images will get your tweets shared 150% more often than without an image.  Tweets with images also receive 18% more click-throughs, so I definitely recommend using an image of some kind with every tweet.

Using images is a great way for you to save those precious 140 characters, too. Use text over your image to convey your message, so readers know what you’re saying before reading the actual text.

Here again, using a free tool like Snappa can help you create tweet-worthy images.  They have a built in library of royalty-free images for your use, and templates to make designing your tweet image a breeze.

Until recently, Twitter would reduce your character count when sharing an image, making it even more difficult to convey your message with text, but they have stopped doing that. Now you can share up to 4 images with every tweet.

ProBound Tip

Retweet your followers’ content, too, so they know you’re engaging with their tweets.  As long as it fits your brand, it’s a great way to fill up your content calendar and help someone else at the same time. That’s always a good thing, plus they’ll probably return the favor.

Using Hashtags

The almighty hashtag.  It’s become almost a standard with all social media posts, but using hashtags actually originated on Twitter.

The hashtag is used to tag topic, so any tweet using the hashtag can be added to the virtual conversation.

Using a hashtag automatically gets Twitter to index your topic, which then makes that hashtag searchable.  When you search a particular hashtag, every tweet using that hashtag is listed.

Search a hashtag related to your industry and find new people to follow that post relevant content.  Pretty sweet, right?

Which means when used properly, hashtags can get your tweets in front of a much larger audience, extending far outside of just your followers.  More eyes on your content means more opportunities to gain even more Twitter followers and drive more traffic back to your website.

This is one of the reasons why having a nicely branded profile is so important.  If a new user finds your content through a hashtag, they’ll most likely click on your profile to see if you’re worth following.

They may even click on that awesome opt-in you added to your bio. Cha-ching…another email subscriber, and another fan of your content.  Thank you almighty hashtag!

Probound Tip

Hashtags are great for joining in a trending conversation but don’t go overboard.  Using more than two  hashtags in a tweet significantly lowers your chances of having your content retweeted.  And remember, hashtags are optional not mandatory, so don’t use them unless they’re truly relevant.

Fun fact: The first hashtag was #barcamp, used on Twitter in August of 2007.

How Often To Post

The average tweet-life is only 18 minutes, so it’s perfectly fine to tweet several times a day.  I personally tweet about seven times throughout the day, and I recommend you do the same to stay engaged with your audience.

That doesn’t mean tweeting your latest blog post every hour, but instead, share industry-related information that your audience will enjoy.  Quotes are popular on Twitter, and get shared 58% more than any other tweet, so that’s another idea for content.

ProBound Tip

Since your audience on Twitter is global, your tweets are going out to multiple time zones.

When you publish a new post, tweet it four times throughout the first day, twice the second day, once a day for the next week, then once a week for the next month.  This is not overkill.  Due to the pace of Twitter, the chances are slim that the same user will see it multiple times.

Staying Engaged

Being engaged with your audience on Twitter is crucial to your success.    Tweeting seven or more times a day sounds like a lot, but you don’t have to spend the day glued to your Twitter notifications to stay engaged. There are apps and tools that can automate this process by allowing you to schedule posts ahead of time.

Buffer and Hootsuite are two options that will make your Twitter life easier.  Crowdfire is also a pretty cool resource for scheduling, and has some other engagement features, even with the free version.

Hootsuite - Schedule all your social media posts - start free

Even if you do schedule your tweets, I would suggest spending 20 – 30 minutes a day on Twitter.  This gives you a chance to respond to direct messages and engage with some of your audience’s content.

ReTweets & Likes

Sharing another users tweet on Twitter is called a retweet.  Be sure that the content you’re retweeting will be valuable to your audience.  Don’t just blindly retweet, since your retweet is like your stamp of approval.

You can also “like” a tweet with the heart icon, to give it thumbs-up without retweeting.

Retweets and “likes” are two of the tools on Twitter to engage with your audience.

Getting ReTweets

Twitter is great for getting your message in front of an unlimited number of users. Usually getting your tweet shared is as easy as starting your tweet with “Please RT.  If it’s valuable information, that’s usually all it takes.

For Your Free List of Twitter Users That Retweet Bloggers, Click Here.

ProBound Tip

If you really want to get your content out there, there are several users that will retweet your content just for including their handle or hashtag in your tweet! These accounts have accumulated thousands of followers as a result, and that means tens of thousands of new eyes on your tweets!

My account for Next Level Blogging is one of them, so follow me on Twitter start using #nextlevelblogging in your tweets for a ReTweet!

[ctt template=”5″ link=”j96R6″ via=”yes” ]Hey Bloggers! Get This Awesome List Of Twitter Users That Will ReTweet Your Content.[/ctt]

Replies & Mentions

When you reply to a tweet, Twitter will automatically tag the @handle of the original sender.  This feature assures that the original tweeter is notified of your reply and it will also appear in their feed.

You can use the @handle of any user that you want to tag in your tweet also called a Mention.  They’ll receive a notification of tweet and it will appear in their feed,even if they don’t follow you .

ProBound Tip

If you start your tweet with @mention, only the user mentioned will see the tweet in their feed, and their followers.  If you want your followers to also see the tweet, move the @mention to somewhere else in your tweet, instead of the beginning.

Another ProBound Tip

Anytime you mention an influencer in one of your blog posts, be sure to tag their @handle on Twitter with the post link.

Many influencers are active on Twitter and if they like your post there’s a good chance they’ll retweet it to their audience.

Sending A Direct Message (DM)

If you want to keep your conversation with a user private, you can send a direct message, known as a DM on Twitter.

It’s similar to Facebook messenger, in the sense that if you tag more than one user in the message, all replies will be seen by everyone tagged.  If you want to send the same message to multiple users, you’ll have to send them separately if you want the replies to your message to be private.

Many Twitter users send automated DMs when you start following them, thanking you for the follow and suggesting you check out their blog, Youtube channel, eBook, etc.

This is done with a third party app, and although it seems like a great timesaver, don’t do it!  You could use a valuable follower with this tactic, since it’s seen as tacky, and impersonal.

ProBound Tip

If you receive a new follower that has the potential to be a customer, send a friendly DM. Thank them for following you, and open up the dialogue by asking if there’s anything they need help with, or something similar. Don’t pitch a product with this first contact.  Just let them know you’re paying attention and are there to help.

Add them to a List, so you can catch all of their content and engage with it.

Twitter Lists

Since you’re probably not staring at your Twitter Feed 24/7, it’s easy to miss out on content that you would love.  That’s where Twitter Lists come in.

Twitter Lists help you sort users by any category that you set up.  Lists can be public or private, depending on your needs.  When you click on your list, you can view just the content of those on the list, instead of seeing everyone in your feed.  You do not have to be following a user to add them to a list.

Private Lists can only be seen by you, and doesn’t notify the user that they’re on the list.

Using private lists comes in handy for several reasons incuding:

  • Keeping track of potential customers tweets, so you can engage with them (as described above)
  • Watching  your competitors content and engagement habits,  to stay competitive and in the loop on trends
  • To keep track of users that regularly  and retweet your content so you can return the favor

Public Lists can be viewed by anyone, and a notification is sent to users added to a list.

A public list might include:

  • Influencers in your industry that regularly tweet sharable content
  • Bloggers that you follow and enjoy added to niche-specific lists

Those are just examples but should give you a pretty good idea of how to use lists.

ProBound Tip

Check out an influencers lists. If the’yre public, you can copy them, and follow the relevant users.

 Another ProBound Tip

Check to see who else is on any lists that other users have added you to.  They’re most likely similar in some way, and might be competition.  Add them to your private “Competitors” list.

Getting Your Blog Content Shared On Twitter

Now that you’re actively engaged on Twitter and have a healthy amount of followers, how do you get people visiting your blog to share your content on Twitter for their audience?

Share Buttons

As a blogger, you probably already know the importance of social media share buttons on your blog.  You may even have Twitter share buttons already in use.  If you do, be sure to add your Twitter @handle in the settings of whatever plugin or service you’re using. That way, you’ll be tagged when your content is shared.

Sumo offers a free tool to add social share buttons, along with several other free tools that will help your blog.  I recently wrote a post about the free tools from Sumo, One Powerful Tool That Will Skyrocket Your Blog’s Growth.

Click-ToTweet

I’m sure you’ve noticed the blue boxes throughout this post asking for a Click-To-Tweet.  If you haven’t yet, go ahead and click one of them and you’ll test-drive the Click-To-Tweet plugin.

It’s free and offers several templates to choose from, so they look great in any post.

Click-To-Tweet gives the option of having your blog post url included in the tweet, as well as the option to tag your @handle.

Pretty cool, for a free plugin, right?

What Do You Think?

There you have it,  you can now master the power of Twitter to promote your blog and brand.  I hope your fears of using Twitter have subsided, and you have a better understanding of how Twitter can help you reach more of your target audience.

This is just the beginning of everything you can do with Twitter, so be sure to sign up for my email list here, so you’ll get notified of my future Twitter posts.

If you enjoyed this post, you may also like my post Ignite Your Pinterest Growth With The Ultimate Pinterest Profile.

Did you learn anything new? Do you already use Twitter and have a tip you’d like to share? I love getting your feedback, so please leave a comment below.

Don’t forget to connect with me on Twitter and use #nextlevelblogging for retweets of your content.

Until next time, Happy Blogging!

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33 thoughts on “A Blogger’s Guide To Mastering The Power Of Twitter”

  1. This guide was so helpful! Thank you for providing a comprehensive overview that had useful details. I am just getting started on twitter and it was very helpful to read how the specifics (like where you place the @ mention shares with different people) work. Thanks again!

  2. The most in-depth info I’ve seen about Twitter all in one place. This is an incredible resource for bloggers wanting to build their Twitter presence. Wish I had found this when I was wandering aimlessly around the Twitter-sphere months ago. Thank you!

    1. Thanks so much Amy!

      I’m working on a free email course that breaks the information down into manageable chunks, so be sure to sign up for updates here, if you’re interested in the course or other information to help make blogging life more rewarding 🙂

      I’m glad you found it to be helpful, and I hope it improves your Twitter experience. Let me know if I can help with anything else.

  3. So helpful as I’m trying to build up my Twitter again. I love following the same profile for all social media rule as it does help and I like everything to match. Must have to these into mind and great guide.

  4. Some of these I do. Some I could definitely improve upon. I like the idea of having the same photo on all social media accounts.

  5. Thanks for the tips. No matter what I do I cannot get traffic from twitter. It doesn’t matter how many likes or retweets or followers. My traffic to my blog doesn’t come from twitter.

  6. Tons of amazing insight for twitter! I’ll admit that it took me awhile to figure twitter out, but I’ve learned even more with this post!

  7. Bernadette Callahan

    I have most of my stuff from IG and Facebook autopost to Twitter. I have been using Twitter for a while now but sometimes forget to keep up with it.

  8. I saw that when a logo was replaced with my profile pic, I seemed to get a lot more followers or re-follows. I will also have to check out Snappa..that’s something that caught my eye in this post.

  9. I use Twitter, but I’ll admit it’s not my favorite platform lol. I prefer Facebook and Instagram. I always feel like I’m just talking to myself on Twitter, and it’s weird. Thanks for sharing your Twitter tips.

  10. I struggle with Twitter, but I also don’t care as much for this platform. I also have tried to grow like you suggest, but unfortunately no luck. One day I finally figure it out.

    1. Sorry to hear that, Katy. I hear that a lot, that’s what prompted the post.
      I think my next step is a Twitter course. It might be easier to understand with tutorials.
      Thanks for the feedback. Just keep at it!

    1. Hey Madelain! You’ve got one up on me, Instagram is my sore spot. I just don’t know how writing about blogging can work for the visual experience of Instagram.

  11. Oooh, I wish I’d seen this post a year ago, because the Twitter learning curve is steep! I’m going to overhaul my approach to Twitter because these tips are excellent!!

    xx
    Emily

  12. I am not new to Twitter and have over 14K followers YET I STILL found some great info in here that will help me! Thank you! Bookmarking to come back and read again until I have all bases covered!

  13. This is a lot of great information. There are a few that I need to really evaluate and some I have already incorporated.

  14. This is a detail guide. Thanks for your effort. I also recommend followr for a quick start on twitter

  15. Thanks for this great information-I never know how to reply with likes etc as it says Reply to (my handle) so I never knew if using the reply box was going out to correct people, or just to me. Also, I heard you can have different accounts but I have not found out how to set up a separate account for different niches. Is this possible?

    1. Yes, it’s true. Just sign up as a new user, but use the same email address that you use for your original account.
      Then, you will be able to toggle between accounts when logged in.

  16. Ali Rost

    Such great tips for Twitter! Admittedly, it’s a social media platform I’ve been trying to grow, and feel like it’s been challenging. Can’t wait to go through each of the tips one by one. I’m sure they’ll really make a difference!

  17. This is such a great post. I know now what I need to work on to get more Twitter followers. Going to start with using hashtags. Pinned this already!!! Thanks!

    1. That’s great Christine! Implementing one or two tips at a time is a good idea, so you can really tell which will benefit you the most.

  18. Thanks for the tips. It’s been years I use Twitter, and I gain a lot of readers and followers from twitter. Yes, Twitter is a powerful social media for blogger.

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