Most blogger Facebook groups offer promotion threads, on a daily or weekly basis, for you to participate in.  These threads allow you to promote your blog and social media posts.   These threads help to increase engagement and traffic on your blog.

If you participate in the thread, you’ll be required to reciprocate.   By sharing the love, you’ll be helping other bloggers reach their goals, too.

Blog Comment Threads

Many of the groups for bloggers offer a thread allowing you to leave a link to your most recent blog post, for others to read and leave a comment on.  In return, you are expected to comment on the other blog posts in the thread.

Giving Comments

When leaving a comment on another blog, make it count!  Don’t just write “nice post”, or “thanks for sharing”.  Write a comment that you would want, if it were your post.

Even if the content is not a topic you are interested in, it is still possible to leave a meaningful comment.

Provide your feedback on how well the post is written, or the quality of the images used.

If you clicked on a link that doesn’t work or notice something not quite right, leave that in your comment.

If the topic does resonate with you, leave a detailed comment expressing how and why you enjoyed the post.  Mention how the writer grabbed your attention, and set themselves apart from other posts on the topic.

Receiving Comments

When you receive a comment on your blog post, acknowledge and reply to it as soon as possible.  Use your comment thread as a way to connect with your readers.

Thank the reader for commenting, and respond appropriately, by answering any questions included in the comment.

This is a also a great opportunity to  encourage a call-to-action from the reader.  You can ask them to follow you on social media or tell them about a cool freebie you offer.

Getting to know your readers will help you write better content, that is more focused on your target audience.  Always keep in mind that your readers are your potential customers.   Responding to their comments quickly and answering their questions helps to build authority and trust in your brand.

Follow For Follow

Another popular promo thread type in blogger Facebook groups is the Follow for Follow.

You leave a link to one of your social media accounts in the thread, and in return you’re expected to follow the accounts of other participants in the thread.

The Controversy of Using Facebook Groups To Grow Your Blog

Many bloggers find this to be a poor strategy for gaining new followers.  No one wants their social media feeds bombarded with content that has no relevance to their brand or interests.  So they follow to meet the requirements of the thread, then later unfollow.

Time and time again, I’ve seen participants complaining about other bloggers unfollowing later, feeling cheated because they have lost a few followers that were gained from the thread.

This isn’t a numbers game!  If someone isn’t interested in your content, that’s okay!  Stop getting your panties in a bunch over numbers.

Don’t be a Debbie-Downer…if people aren’t interested in your content, you may be participating in the wrong threads. Don’t bring the group down by complaining and saying mean things about other members.  Suck it up, Buttercup.

You may also like: 13 Reasons To Hire A Blogging Coach For Your New Blog

Why Even Bother?

Should you even participate in these threads, if people are just going to unfollow later?

Hell, yeah, you should!  Even though not every participant is interested in your content, some of them are! If you don’t participate, you lose the opportunity to get your blog in front of the eyes of those that are interested.

You also get the chance to find new bloggers to follow, that can add variety to the content that you share with your social media followers.

So, go ahead and unfollow those accounts that you find irrelevant, without the guilt.  It’s okay.

However, if you participate in a promo thread by promoting your post or social media account, you should always follow the rules of the thread.  If you’re not willing to follow the rules of the thread, don’t participate!

Post Shares

The post share promo thread is one of the most popular and easiest to participate in.  In the comment thread, you add a link to a post, pin, or tweet, and other bloggers will share it with their social media audience.  In return, your required to do the same, for other bloggers participating in the thread.

Content Variety

Participating in these threads is a great way to fill in your social media content calendar.  You should be posting on your accounts regularly, and sometimes that looks a bit spammy if it’s all you, you, you.

By participating in these threads, and using a tool like Buffer or Tailwind to schedule your social media posts, you can provide your audience fresh content on a regular basis.  Your audience will appreciate the change of pace.

Revive Old Content

If you have older blog posts that aren’t getting much traffic anymore, post share threads are a way to bring them back to life.

Your old posts will get new attention, like retweets and repins, and be seen by a fresh audience.

You’re not locked in to only sharing your latest post in the post share threads, so think outside of the box, and increase your blog’s traffic.

Next Level Bloggers Facebook Group

Now that we’ve covered Facebook group etiquette, and the benefits of joining these groups, I’d like to invite you to join the Next Level Bloggers Facebook group.

The Next Level Bloggers Facebook group offers daily promotion threads as discussed in this post, and our members are truly dedicated to making their blogs, and your blog, successful.

Next Level Bloggers focuses on providing support and guidance to bloggers, and providing clear, actionable steps to making blog success inevitable.  This group is a great place to start, especially if you’re new to Facebook groups.

Conclusion – Blogger Facebook Groups

Truth is, joining a blogger Facebook group has the potential to drive new traffic to your blog, and help broaden your blog’s audience reach.  To put it simply, the groups work, if you work them.

As bloggers, we need to stop going through the motions, and reciprocate with the same effort that we put into promoting our own blogs.

If you’re not willing to help out your fellow bloggers, and you’re still not sure that promoting others will aid in your blog’s success, Facebook groups are not the place for you.

 What Do You Think?

What are your thoughts on this topic?  Do you belong to any blogger Facebook groups and participate in promotional threads?  Do you have ideas that would make these groups better?

Leave your answers as a comment below.  If you prefer, let’s continue this conversation by connecting on Twitter or Facebook.  You can also find out what else Next Level Blogging can do to make your blog’s success inevitable by clicking here.