How To Write A Product Review Blog Post

Learn how to write a product review blog post that gets massive engagement!

Writing a product review blog post isn’t at the top of anyone’s list for “epic” content.  It can be, though, if you use the right strategies when writing it!

Are you a new blogger struggling to get your content noticed?  Or maybe you’ve been blogging for awhile now, but your subscriber list has plateaued, and you’re not sure how to get your content in front of new readers?

Don’t fret, my friends, I’m going to show you how one blog post, will not only get your blog noticed, but also get readers excited enough about your content to share your post, and subscribe to your email list!

By the way, this post contains affiliate links, so if you click on them, I may receive a small commission which helps me pay the bills, so thanks!

Now, let’s do this.

The Ultimate Product Review Post

A review post, really?  I’m sure you’re wondering why you even got your hopes up, but stay with me.  I’m not talking about any review post, I’m talking about your ultimate review post.

This review post is going to get read and shared, and you ARE going to get subscribers when it goes live.

Related Post: How To Write A Blog Post – 13 Vital Steps

1. Find The Ultimate Product

The first step is finding the right product to review.  This might take a little homework, but trust me, it is key to getting your readers to pay attention.

Find a product or service in your niche, that is popular right now.

• Scroll through your home page on your social media accounts, and take note of the ads that are displayed.
• Check the websites of merchants in your niche to see what products they are featuring on their homepage.
• Check out Amazon’s top sellers in your niche.  Use this link to go straight to their best-sellers, and has a ton of other useful information.

Your review post will get more attention if you’re writing about a product that everyone is talking about.  If they’ve been seeing ads recently for the product you choose, your readers are going to want to know what you think.

If they’ve been thinking about purchasing the product, your review will help them make the decision to buy, or not buy.

2. Include A Discount

If at all possible, find a discount, for the product that you are reviewing.

Whether your giving a 5-star review or not, telling readers about ways to save on your product will be appreciated.

If you’re using affiliate links in your post (learn more about affiliate marketing here), offering a discount builds trust with your reader, and makes them more likely to take action with your link instead of going directly to the merchant.

A discount is also a great tool for adding subscribers to your email list.  By adding a CTA (call-to-action) button to access the discount, gets readers to give up their email address in exchange for access to your discount.  They will appreciate you doing the price-shopping for them, and you gain a subscriber. ChaChing.

3. Host A Product Giveaway

So far, if you’ve followed the above tips, you’ve got the reader’s attention, and you’ve offered a discount in exchange for their email addresses.  That’s pretty good for a simple review post!

But you can do better, and take your post from good to ultimate.  What do consumers want more than a discount?  How’s about a freebie, for one lucky reader?

Hosting a giveaway that’s connected to your review post, will get readers excited and get them engaged!  They will give up their email address, share your post on their social media accounts, follow your social media accounts, and yes, you can (and should) ask them to do all of those things.

Viralsweep is a great tool for offering giveaways or sweepstakes on your blog, and their free version has everything you need to host as many giveaways as you want.

Related Post: How To Write Blog Posts That Get Shared Like Crazy

4. Rinse & Repeat

Now that you know how to boost traffic, post shares, and subscribers with one blog post, you’re probably going to start writing reviews regularly.  This could get expensive, especially depending on your niche.

Don’t get discouraged…I’ve got you covered!

Get Free Products To Review & Give Away To Readers

Yes, you read that correctly, you can get free products to review and give away to your readers!  Plus, you can even make money each time a reader uses your links to purchase an item.

Get started with affiliate marketing, and you’ll have opportunities to receive free products and services from your merchants, in exchange for your review posts.

I recommend signing up with FlexOffers.  They have over 10,000 merchants to choose from, and have a very easy-to-use platform.    It’s free and easy to get started, and if you want to learn more before signing up, check out my related post New Blogger’s Guide To Affiliate Marketing.

Conclusion For How To Write A Product Review Post

There you have it!  Now go write your own product review post, and let me know how it goes.

What type of blog posts have you had the most success with?  How do you decide on a product to review?

Let me know in the comments section below.

Have you joined the Next Level Bloggers Facebook Group yet?  If not, you’re missing out!  Our community is a great place to connect with other bloggers, find guest post and collaboration opportunities and to get answers to your questions about blogging.  You can join here.